Business Services

Corporate

Your corporate identity is a resource that can set you apart from your competitors and create a lasting impression when designed well. Just like a perfectly fitting dress or suit on a special occasion, a professional identity will make you feel confident and successful. We specialise in graphic design for corporate identities, business stationery, annual reports, newsletters and magazines. From designing a logo that symbolises your products or services and compares well against the competition, to developing a brand and integrating it into your corporate identity with business cards and stationery. To communicating your company profile in brochures, folders, flyers and websites. We can even extend your brand image to your building exterior and interior design. If you are successful in business, it makes sense to display it in your marketing materials.

Retail

Are you a retailer looking to increase sales? Smart retailers promote competitive offers based around core products or services to lift sales. This reinforces their competitive advantage which is a key factor in attracting new customers. We specialise in retail design strategies for marketing materials such as; signs, posters, brochures, flyers, coupons, advertisements and point-of-sale. Whether you need a short-term promotion to boost sales or a new point-of-sale image for your shop, we can show you how to create offers and displays that attract maximum attention. Successful retailers not only attract customers with specials, they recommend products they need to sell and bundle products that go well together. Retailing is motivating customers to return with loyalty programs and focusing on growing customer numbers each year. If you need to revitalise your retail marketing strategies we can help.

Marketing

Marketing is creating value offers for customers that will increase the exchange of products or services. We specialise in advising how to do this effectively and how to achieve a return on your investment. Many companies and businesses have benefited from our expertise in marketing planning and marketing programmes. We audit business marketing activity, write strategic marketing plans and developing strategies and objectives that meet established business goals. Marketing is an essential process for medium and large business but often overlooked by small business and a reason why many fail. If you need a new marketing strategy to improve sales, we can assist. We create VIP customer programmes and B2B referral programmes that are proven to boost sales.

Websites

Some web developers claim they are specialists in web design, but is this really true? Web developers need design expertise for branding, imaging and integrating corporate style. They also require marketing expertise to direct information content and to know what offers to promote. Many web developers specialise in programming and scripting which is about site functionality and some understand databases, secure payment systems and how search engines operate. We provide expertise in all three key areas when building your website. Marketing direction for branding and advice on content, specials and imagery, design direction for integrating corporate style, and programming/scripting direction for ensuring functionality and search engine optimisation. If you require a website that searches well on Google and with other search engines, like Yahoo and MSN we can help.

Advertising

How does your advertising rate with your customers and competitors? To be effective advertising must integrate with your corporate style, promote sales on value core products or services, or communicate a strategic message. You can benefit from our large advertising agency experience without the expensive prices. We specialise in advertising planning, design, copywriting and media buying. We can help establish co-operative advertising promotions with partner businesses and suppliers to grow your media budget further. If you need to communicate to a market and are looking for advice on how to reach it cost efficiently we can help. We understand media comparisons and how to review a cost benefit analysis. Our advertising keys are; affordability, circulation, reach, frequency and return on investment. Let us guide you through the mix of advertising media options and use our experience to decide on the best way to get results.

Resources

Professional design and marketing starts with good quality resources and we specialise in cost-efficient resources (i.e. images, logos, textures and symbols) for marketing materials. We manage professional photography shoots, provide an internal digital photography service, and search stock libraries for royalty-free images for smaller budgets. We look at your environment and try to draw resources from the surroundings, this might be cultural artwork or symbols inside your business, or the materials and features used in construction. We can usually find resources to match your quality requirements without much expense. The right image or picture will greatly improve your marketing or communication success, so consider this next time you are doing a promotion.

Tough times come and go but tough guys last forever. Remember always, If it's to be it's up to me. WAYNE BENNETT