Welcome to our June issue on Brisbane Website Design and Online Marketing Specials. Building a successful website is not as easy as people believe, and you would be amazed how many sites we find that are not built to industry standards and perform poorly on search engines.

At 2020 Impact we specialise in small business websites and will ensure your site complies with best practice industry standards to give you the best results on search engines like Google, Yahoo and Bing. Below is some key information to assist you learn more about the requirements of a successful website.

If you have a site and your online traffic is not growing, ask about our FREE Website SEO Audit, we will review your site, show you what search engines need, what your competitiors have and what's missing that's required for world wide web standards (WC3) and to improve search performance.

Website Standards:

WC3 or the World Wide Web Consortium is the industry body who develops industry standards and best practices for building websites. For example: HTML (the Hypertext Markup Language) and CSS (Cascading Style Sheets) are two of the core technologies for building Web pages. HTML provides the structure of the page, CSS the (visual and aural) layout, for a variety of devices. Along with graphics and scripting, HTML and CSS are the basis of building Web pages and Web Applications. For more information visit: http://www.w3.org/standards/webdesign/htmlcss (courtesy WC3)

Website Sitemaps:

Sitemaps.org is the industry body who develops best practices for website search engine content indexing. Google, Yahoo and Bing now all support the use of XML sitemaps. Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site. Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. For more information see our package below or visit: http://www.sitemaps.org/ (courtesy Sitemaps.org)

Google Analytics:

Google Analytics is a tracking code and unique account identifier that is provided by Google and placed on web pages by a web designer to record information about visiting traffic and the searches undertaken to find a website, including paid Google Adwords advertising v's organic (free) search engine listings. All successful websites use Google Analytics and Google reports on traffic sources and keyword searches, to substantiate site traffic and direct online marketing activity. For more information see our package below or visit http://www.google.com/analytics/

Google Adwords:

Google Adwords is an online advertising system provided by Google that displays paid listings on a Google page in the sponsored area (right hand side column + very top). If you have a small site that is not listing well on Google, Adwords advertising can get you listed on page 1 when you pay the market price. If your advertisement is displayed this is called an Impression, and when a visitor clicks on your advertisement, this is called a click-through (to your site) and you are billed by Google. The market price varies between industries and pages 1-2-3 etc., some clicks range between $5-20 per click-through for page 1, however you can start from as little as $100 per month and generate online enquiry with no lock-in contract that can be switched on or off as often as you like. For more information see our package below or visit http://www.google.com.au/intl/en/ads/

Email Marketing:

Email marketing is a new way to reach customers and subscribers with information on a regular basis. There are many different ways to email market and you must ensure the Spam Act is followed to prevent breaking any laws. HTML email marketing is a popular way to email newsletters and specials, which is sending a web page like this one to a database of subscribers. To do this you need a HTML newsletter template, a content management system (CMS) for changing content, an email marketing system (3rd party subscription system) for distributing the web page and an email list of subscribers. A good way to obain subscribers is to put a form on your website that is completed in exchange for some information or invite people via email to join your mailing list. For more information see our package below or visit http://www.acma.gov.au/

Contact Details - Wb: www.2020impact.com.au - Em: troy@2020impact.com.au - Mb: 0414 623 108

Online Marketing Tip: Focus your website content on key strategic areas related to your business. Promote information about single minded services and develop landing pages that are dedicated to the subject and geographic region. For example if you are Thai restaurant and you sell Thai Take Away in West End, then focus this message, e.g. on page, in your meta details and with a dedicated landing page and file tag like www.sawadeeka.com.au/thai_restaurant_takeaway_food_west_end_brisbane.

Newsletter Specials:

Small Business Website Design Special

Ensuring your site is built to world wide web and search engine standards is essential for Internet traffic. If you have invested in a website and you want search engines to know about it, our Optimisation Starter Pack 1 below will achieve this.

Website Search Engine Optimisation - Starter Pack 1

Proactive marketing and promoting your website online is also essential for Internet traffic. If you want to propagate over the Internet with sponsored Adwords advertising and organic free search listings, our website marketing Starter Pack 2 below will achieve this.

Website Search Engine Optimisation and Marketing - Starter Pack 2

You have a website and you want to look professional sending out information, such as newsletters and special offers to customers and subscribers. Our email marketing system starter below will achieve this.

Email Marketing System - Starter

You have a website and you want to start communicating and marketing via popular social media sites like Facebook, Myspace and Twitter. Our social media account starter below will achieve this.

Social Media Account - Starter

Online Traffic Data:

Understanding the visitor numbers associated with websites, Internet directories and search engines is important to ensure efficient online marketing spending. Just like circulation numbers in national newspapers v's local newspapers, you wouldn't pay the same rates for smaller circulation. For more information visit Hitwise below or Alexa-Top-100-Australian-Websites-Web.pdf

Data source courtesy www.hitwise.com/au

Online Specials:

We offer a wide range of traditional marketing specials online including logos, business cards, corporate stationery, brochures, signage, banners and vehicle graphics, just visit our website for more information www.2020impact.com.au.

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