The simplest way to understand graphic design is to look around at all the forms of visual communication whether it be a magazine, a website, or food packaging, all these items involve graphic design and imagery to promote a desired lifestyle, product or image.

You may not realise it, but graphic design shapes the way you perceived things, influences what you buy and the way you are perceived by people. At 2020 Impact we understand what makes effective graphic design and we apply the following keys to our designs:

Creative Brief

The most important tool in the creative process is the creative brief. We use a format that is widely used in advertising agencies around the globe to define the creative direction, marketing goals and content. You can download our creative brief from the home page of this website.

Communication

This follows on from the creative brief and is essential for successful outcomes. We use the creative brief to begin the communication process on the design and to ensure our clients understand exactly what their requirements are. It is critical all stakeholders are involved at this stage so there are no surprises when the concept arrives.

Strategy

Effective design starts with sound marketing strategy and with this, your chances of success are greatly improved. We utilise our expertise in marketing to help small businesses develop strategies and marketing positions, and work within established strategies for our larger clients.

Integration

We ensure our designs integrate with your corporate style or strategic marketing direction. That is, we look for examples of your corporate style or marketing direction or help you to develop this direction depending on your requirements. We relate this to creating a family look where stationery items, publications and websites have a similar look.

Consistency

Whether it is fonts, colours, photos or even shapes, we ensure consistency in our designs produced. If you want a professional image, the overall look has to be expressed consistently in your materials.

Visual Priority

We determine a visual priority and set an order of importance over the elements and space allocation, i.e. a large image or headline being the most important followed by supporting images or sub-headings and body copy much smaller. We do this to improve the visual navigation.

Layout

Arranging elements in a clean, simple, yet creative manner will improve your marketing materials. The layout and structure of our designs are directed by the resources and volume of information combined with our experience in corporate styles.

White Space

Less cluttered elements is always better and the best way to communicate a message or a product is to have plenty of white space surrounding it. This is important around logos, images and company details.

Balance

Arranging elements on the base material (i.e. paper, package or sign etc.) such as imagery, graphics and type to work together in a priority and to communicate the information in an even and uncluttered manner.