Troy Miller Mb: 0414 623 108
Skype: Troy R Miller

Dreaming up a good business idea is often the biggest challenge. Think about what you're good at, what you like doing, and what the market needs.

Customers perceive your product or service quality from the quality of your marketing materials. If your product or service is high-end, then your marketing materials should match it.

David Koch


Gym Marketing Tactics and Tools

A gym lifestyle driven approach to marketing focussed towards enthusiastic lifestyle imagery with signage, website, advertising and office branding make over for Club Arana Gym, Arana Hills, Brisbane.



Building Signage And Branding

The building frontage (25M) on Dawson Parade was used to promote gym lifestyle with 4 large banners and flags to attract passing traffic.

The office was modernised with silver metallic panels, black granite top benches and Club Arana branded glass panels to revamp the interior design.


Gym Health Club Signage and Office Make Over  



Building Signage

We photographed the building, graphically erased the trees and presented colour variations using Photoshop. Four large Les Mills gym lifestyle posters 6mx4m and flags were added to theme the gym and attract maximum road traffic attention.


Gym Lifestyle Wall Signage Gym Branded Wall Signage



Office Branding

We photographed and re-designed the office and met shopfitters to tender a granite bench-top, stainless walls, glass feature panels with logo branding, blue neon down lights and plasma TV for advertising.


Gym Reception Branded Glass Signage Gym Reception Un-branded



Website Upgrade

Club Arana upgraded to a 6-page branded website with imagery of the new building, signage, facilities, equipment and Les Mills fitness class pictures.


Gym Website Re-design Gym Website Re-design



Exterior Posters

Street facing exterior wall signs positioned the business as a modern gym with popular Les Mills fitness classes.


Gym Lifestyle Exterior Posters spacer



Interior Posters

Gym lifestyle posters were displayed inside with Les Mills fitness class imagery and Photoshop colour effects.


Gym Lifestyle Interior Posters spacer




Advertisements were created for local newspapers, based on a series of testimonials combined with join-up packages and branding.


Gym Newspaper Advertising spacer




Gym Health Club Marketing Assistance

If you're an independent gym or health club looking to step up your marketing to the next level, we have affordable item based packages, or special hourly and daily rates to suit the development of professional marketing tools. See our small businessWebsite Design Packages or Graphic Design Packages.







By: Troy Miller -


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