Troy Miller Mb: 0414 623 108
Skype: Troy R Miller

Dreaming up a good business idea is often the biggest challenge. Think about what you're good at, what you like doing, and what the market needs.

Customers perceive your product or service quality from the quality of your marketing materials. If your product or service is high-end, then your marketing materials should match it.

David Koch


House Builder Marketing Tactics and Tools

Repositioning a small business with a new corporate identity design, signage, stationery and merchandise for Coastland Builders, Caloundra on the Sunshine Coast.



Signage And Branding

Signage was created to brand Coastland Builders vehicles and building sites. This included a strategic water theme, seagull symbol, services and industry logos.


Coastland Home Builders Signage Marketing  



Logo Design - 3 Colour

A 3 colour logo was designed and specified in PMS colours 012, 279 and 280 with new fonts Good Times Regular and Backslash Regular for use on light backgrounds.


Coastland Logo 3 Colour Coastland House Design 1



Logo Design - 2 Colour

A 2 colour logo was designed and specified in PMS 279 and 280 colours for use on light backgrounds.


Coastland Logo 2 Colour Coastland House Design 2



Logo Design - 1 Colour

A 1 colour logo was designed and specified in PMS 280 colour for use on light backgrounds.


Coastland Logo 1 Colour Coastland House Design 3



Vehicle Design

A Landcruiser Sahara was branded in a subtle way with a rear window mesh sign and Coastland Builders logos on side windows.


Coastland Vehicle Signage Rearview Coastland Vehicle Signage Sideview




New Bathurst style polo shirts were branded with Coastland Builders Logos to promote the corporate identity while attending industry events.


Coastland Branded Polo Shirts Coastland Branded Polo Shirt Illustration



Business Cards

New premium quality business cards with mat celloglaze were designed and printed that featured the new corporate identity.


Coastland Business Cards Front Coastland Business Cards Back



Corporate Stationery

Printed and digital stationery were created, including letterheads, with compliment slips, email and Microsoft Word graphics for corporate communications.


Coastland Stationery spacer




Home Builder Marketing Assistance

If you're an independent builder looking to step up your marketing we have affordable item based packages, e.g. logos, stationery, signage and special day rates to suit the creation of professional marketing tools. See our small business Website Design Packages or Graphic Design Packages.







By: Troy Miller -


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