Troy Miller Mb: 0414 623 108
Skype: Troy R Miller

Dreaming up a good business idea is often the biggest challenge. Think about what you're good at, what you like doing, and what the market needs.

Customers perceive your product or service quality from the quality of your marketing materials. If your product or service is high-end, then your marketing materials should match it.

David Koch


Real Estate Marketing Tactics and Tools

A modern approach to Real Estate branding and marketing focused towards online and digital marketing communications with Bowmaker Realty, North Lakes Brisbane.



Entrance Signage

The building 6m frontage on Discovery Drive attracts attention from passing traffic with lightbox signage and digital screens.


Real Estate Entrance Signage  



Website Online Advertisng

Minimalist website with powerful 'Portplus' back-end database and customer relationship systems. Features new listings that auto link to Real, and other sites.



Real Estate Website Real Estate Website



Houses for sale

The site search tool permits house type, 3 or 5 bedroom etc. and price range searches to display a selection of properties.


Local business sponsors are linked to 'Helpful Links' for directing customer traffic.


Real Estate Website Real Estate Website



digital screen advertising

A private TV advertising network set-up in 6 local businesses with LCD TV's, digital property slides and sponsor advertising during during business hours.


Real Estate Digital TV Slides Real Estate Digital TV Slides



Digital Screen Slideshow

This digital slideshow runs in 6 local businesses with properties for sale and local sponsor advertisements.

See more slideshows.



Bowmaker Realty North Lakes Local Marketing Slideshow




Vehicle Marketing

A fleet of vehicles promotes the Bowmaker Realty brand in the local North Lakes suburb.


Real Estate Vehicle Marketing Real Estate Vehicle Marketing



Premium Stocklist Magazines

Premium stocklist magazines promote listings and are distributed monthly with sponsor ads in local retail venues.


Real Estate Stocklist Magazine Real Estate Stocklist Magazine



Vendor Advertising

Full page colour magazine and newspaper advertising promote open homes and the Bowmaker brand.


Real Estate Magazine Advertising Real Estate Newspaper Advertising



Special Promotions

'Guess This House' competition was created and advertised to Win an iPad and increase search traffic for a particular listing, that sold as a result of the increased online traffic.


Real Estate Property Competitions Real Estate Property Promotions




Sales brochures assist to communicate the benefits of selling with Bowmaker and develop new vendor listings.


Real Estate Brochures Real Estate Brochures




For Sale Signs 1800mm x 900mm and Directional Open Home Signs 600mm x 450mm assist the selling process.


Real Estate Property Signs Real Estate Property Signs



Project Marketing

Large project marketing signage banners designed for construction site fences.


Development Project Marketing



Project Advertising

Full page advertisements promote the project in local magazines and newspapers with a bonus Vespa.


Development Project Marketing Development Project Marketing



Icons & QR Codes

Graphical Icons communicate property features in marketing and QR codes link to web pages.


Real Estate Icons Real Estate QR Codes




Graphical floorplans are created from builders plans to assist the listing information and selling process.


Real Estate Floor Plans Real Estate Floor Plans




Real Estate Marketing Assistance

If you're an independent Real Estate Agent looking to step up your marketing to the next level, we have affordable item based packages, or special hourly and daily rates to suit the development of professional marketing tools. See our small businessWebsite Design Packages or Graphic Design Packages.







By: Troy Miller -


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