Troy Miller Mb: 0414 623 108
Skype: Troy R Miller

Dreaming up a good business idea is often the biggest challenge. Think about what you're good at, what you like doing, and what the market needs.

Customers perceive your product or service quality from the quality of your marketing materials. If your product or service is high-end, then your marketing materials should match it.

David Koch


Restaurant Marketing Tactics and Tools

A waterfront dining approach to marketing focussed towards ocean views, Thai culture and quality food imagery. Tactics and tools include; photography, signage, website, advertising, print marketing, banners and VIP program for Thai Water Palace, Caloundra.



Photography, Signage And Branding

The Esplanade frontage is used to promote the Thai themed restaurant with branded lightbox signage, coloured flags, light ropes and flame torches to attract passing traffic.


Restaurant Signage and Branding  



Wall And Lightbox Signage

Coloured wall and lightbox signage brands the restaurant to passing traffic along The Esplanade.


Restaurant Wall Signage Restaurant Lightbox Signage



Promotional Banners

Promotional banners promote specials to the passing traffic along The Esplanade.


Restaurant Promotional Banner Restaurant Lunch Special Banner



Website Design

A Thai themed website design features waterfront views to Pumicestone Passage, eight signature dishes we photographed and a downloadable menu.


Restaurant Website Upgrade Restaurant Website Upgrade




Advertising in Yellow Pages, Dining Out Guide and with resort partners, featuring the ocean view helps generate bookings.


Restaurant Directory Advertising Restaurant Magazine Advertising



Restaurant Menu

A themed restaurant menu informs guests on the authentic Thai meal options. The design combines culture and food images with a hot chilli scale, inside a decorative hard wooden folder.


Restaurant Menu Re-design Restaurant Decorative Menu Folder



VIP Programme

A tourist VIP programme was established between local holiday accommodation resorts and the restaurant. VIP tourists are given a complimentary drink and ice cream dessert. Resort managers are given 25% discount to recommend the restaurant and display VIP posters, takeaway menus and cards in their resorts.


Restaurant Tourist VIP Program Restaurant Tourist VIP Program



Valentines Menu

A special menu is created on Valentines day to include decorating the restaurant, to assist the chefs and accommodate two seatings on a busy night.


Restaurant Valentine's Menu Restaurant Valentine's Decoration



Gift Vouchers

Gift vouchers are available and popular for customers to give the special gift of Thai Water Palace dining.


Restaurant Gift Vouchers Wung Nam Thai Restaurant Hostess



Reservation Floor Plan

A reservation floor plan assists the manager to allocate and reserve tables. Essential for busy nights and calendar promotions like Valentines Day.


Restaurant Floor Plan Map Thai Restaurant Statue



Business Stationery

Letterhead, business cards and with compliment slips assist restaurant operations.


Restaurant Business Stationery Restaurant Business Stationery







Restaurant Marketing Assistance

If you're an independent restaurant looking to step up your marketing to the next level, we have affordable item based packages, or special hourly and daily rates to suit the development of professional marketing tools. See our small businessWebsite Design Packages or Graphic Design Packages.







By: Troy Miller -


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