We presented management the idea of freshening the outside of the building with a new paint colour and some gym lifestyle imagery to clearly identify who they were, to attract attention.

Building Signage

The building had a large 25m frontage on a main road that we utilised as an outdoor sign opportunity. We photographed the building exterior, changed the colours with Photoshop (remove trees and presented various options) and placed four large gym lifestyle posters on the building.

Interior Design

We photographed the interior then meet with a shopfitter to discuss modern reception designs and materials. We came up with a granite bench-top, stainless walls, glass feature panels with logo branding, blue neon down lights and plasma TV on the wall.

Website

The existing website was basic and small with limited branding. We convinced management to move to a 6-page branded website with imagery of the building, signage, facilities, equipment and Les Mills classes lifestyle. We developed content and designed a new look for the site based around the new building colours and existing Club Arana sign.

Interior Posters

The interior had some large wall spaces that were not being utilised. We were asked to design some posters with Les Mills classes lifestyle imagery. We designed 4 large interior wall posters throughout the gym.

Advertising

The traditional letterbox marketing results were declining and we were asked to develop some advertising templates for the local newspaper. We came up with a campaign based around a series of testimonials that were combined with a hero offer, various gym packages and club branding.