Contact
Troy Miller Mb: 0414 623 108
Em: troy@2020impact.com.au
www.2020impact.com.au
Skype: tdoggsurf
Some people are born with the necessary gift, and some work hard to build on the few gifts they have.
PETER GARRETT
Customers perceive your product or service quality from the quality of your marketing materials. Hence, if your product or service is high-range in price, then your marketing materials should be high-range in quality.
Sample 6:
Wung Nam Thai Restaurant
WEBSITE
Wung Nam (Thai for Water Palace) were looking to promote their food, culture and waterfront location, showcase their signature dishes; such as Crying Tiger Beef and Sizzling Garlic Lamb and capture the culture that was in the restaurant design.
We developed the sitemap and copy content, revised the food and beverage menu, photographed the restaurant, staff, and signature dishes, then commenced the site design using elements from their location, menu and culture.
After the design was completed, the site was scripted in Dreamweaver, as self-content management with CMS software was not required. We then approached some local associations such as Caloundra Tourism for permission to hyper-link the websites.
We reviewed competitor source code and created the appropriate metta title, description and information then submitted the site to Google, Yahoo and MSN for search engine optimisation and quality search results.
The outcome is a happy client with the ability to promote their business online and discuss functions, menu items/images over the phone while customers see the information immediately online.
www.wungnam.com.au
VIP PROGRAM
Management were looking to increase customer numbers and sales in the business to ensure future growth. After an evaluation of the marketing budget, past marketing activity and the available opportunities it was decided a VIP marketing program would be the most efficient way to increase business.
We developed the program framework, with tools such as, VIP menu, offers, fact sheet, poster, email branding and administration forms. We used elements of the corporate style, along with a hero waterfront image to feature in the marketing materials.
We promoted the restaurant VIP program to around 30 managed resort complexes and 3 holiday letting groups in Caloundra, with a total of 800 rooms over a period of 2 months. We presented the program internally to staff and assisted with their training on the process of how it all works.
The sales returns began almost immediately and the initial cost outlay was recovered within around 2 months. The outcome is a successful marketing program that has continued to grow sales over time.
If you're looking for a similar return from your marketing budget, you'll find it hard to go past a VIP marketing program.
