WEBSITE SEO optimisation

What is SEO, this is an acronym for Search Engine Optimisation, e.g. ensuring a website complies to industry standards and lists well on search engines like Google, Bing, Yahoo and Ask. Website optimisation starts with a clear business idea and marketing strategy, which forms the basis for strategic website content and design. It then moves into production and requires a site is built to world wide web (W3C) industry standards, e.g. like html pages, optimised H1 headings, content, page tags, meta details (title/description/keywords), strategic links and xml sitemaps.

SEO begins at the website content level, if you have a small business and you're looking to promote online, please remember this. Without proper text content based on popular or niche keywords and search terms, your site will not propagate across the Internet, or list organically on search engines (e.g. in the free middle column on Google), until content has been written, optimised and indexed.

If a site performs poorly on Google and competitors are listing in front on page 1, there could be a problem at the strategic level, e.g. the business idea, offering, positioning or targeting is wrong, or at the tactical level, e.g. the visual design, imagery, site content, construction or marketing are defective, and sometimes problems evident at both levels.

If a site is not listed organically with Google, there is always a logical reason or combination of reasons which can be identified by Internet marketing professionals. When this is the case, there are still options to appear on page 1, such as, sponsoring page 1 with paid advertising, e.g. a Google Adwords campaign based on strategic keywords. This can work for small businesses in niche markets (low cost per click), but can become expensive in competitive industries paying over $15.00 per click.

With almost 90% of search engine traffic in Australia, it's hard to ignore Google, as they are the most advanced search engine with analytical tools and services to improve online results. They also provide an excellent range of webmaster tools and analytic tracking services to assist website analysis with reports on keyword search terms, negative keywords and website referrals.

To learn more about our website SEO optimisation, click here for our Ten Website Marketing Secrets.

To request our Free Website SEO Marketing Audit, click here, and we'll advise on successful methods that improve search results.