WEBSITE SEO optimisation

What is SEO, this is an acronym for Search Engine Optimisation, e.g. ensuring a website complies to industry standards and lists well on search engines like Google, Bing, Yahoo and Ask. Website optimisation starts with a clear business idea and marketing strategy, which forms the basis for strategic website content and design. It then moves into production and requires a site is built to world wide web (W3C) industry standards, e.g. like html pages, optimised H1 headings, content, page tags, meta details (title/description/keywords), strategic links and xml sitemaps.

SEO begins at the website content level, so if you have a small business and you're looking to promote online please remember this. Without proper text content based on popular keywords and search terms, a site will not propagate or list well organically on search engines (e.g. in the free middle column), until the content has been included, optimised and indexed.

If a site performs poorly on Google and competitors are listing in front on page 1, there could be a problem at the strategic level, e.g. the business idea, offering, positioning or targeting is defective, or at the tactical level, e.g. the visual design, site content, construction, optimisation or marketing are defective, and some sites have problems at both levels.

 

If a site is not listing organically with Google, there is always a logical reason or combination of reasons which can be identified by Internet marketing professionals. When this is the case, there are still options to appear on page 1, such as, sponsoring page 1 with paid advertising, e.g. a Google Adwords campaign based on strategic keywords. This can work for small businesses in niche markets (low cost per click), but can be expensive in competitive markets paying over $20.00 per click.

With almost 90% of search engine traffic in Australia, it's hard to ignore Google, as they are the most advanced search engine with analytical tools and services to improve online results. They also provide an excellent range of webmaster tools and analytic tracking services to assist website traffic analysis with reports on keyword search terms, negative keywords and website referrals.

 

To learn more about website success and our Ten Website Marketing Secrets, click here. To request our Free 60 Point Website Standards Marketing Audit click here, we'll review your site and advise on the techniques to improve search results.